Twitter, the Microblogging platform had been acquired by Elon Musk in April 2022 he has been putting in the best of his efforts to improve it as a social platform. Bankruptcy is a disease that every company fears, Twitters stakeholders fear the same. But Elon Musk argues that the social platform is not facing bankruptcy but security issues. This statement of his was supported by Farhad Mesbahi, a YouTuber covering future technology. Earlier in a monetization drive, Twitter introduced the blue tick subscription rollout cost to the subscribers charging $8 and $11 for online and IOS subscribers respectively. This was to gain funds for meeting operating expenses. Musk showed his interest in offering people to invest in Twitter at the original $54.20 per share, at which he acquired the company for $44 billion. These steps are being taken to acquire funds for long-term operations but what are his initiatives to make the investments worth it? How is it providing value to its blue tick subscribers? Filtering the settings and having the motive to remove fake accounts to improve privacy and safety, several steps were taken to look at these concerns. Firstly it introduced a subscription and a blue tick signifying a verified account. For encouraging users to subscribe to the blue tick, Musk added a couple of new features for the blue tick subscribers. The recent addition was getting prioritized ranking to conversations. Musk earlier this month promised a prioritized search, mention, and replies to reduce the visibility of scams and bots, the reason being genuine accounts and conversations will be seen above as compared to scams or irrelevant comments. It added a feature where blue tick users could share longer duration and high resolution and up to 2GB videos but have to comply with the company norms. Twitter will tweak its recently rolled-out view count feature, which will allow users to turn it off if desired. Elon Musk denied a Reuters report that he had ordered the removal of a Twitter feature promoting suicide prevention hotlines. The billionaire has been actively engaging with users' suggestions for how to improve the social media platform. Currently, Twitter has around 0.4 Million blue tick subscribers which is a small number as compared to 237.8 Million subscribers in total. This small fraction belongs to celebrities, politicians, and other high-end individuals and influencers. The 237.4 accounts are the ones having more than one account or spam accounts which is the key concern of Musk and the management. The question is where will one of the oldest micro-blogging platforms head towards? It has been one of the best mediums for intellectual conversation…will it be the same or will it be intruded on by the sham outlook!! The future is exciting but surely uncertain for Twitter and Elon Musk. Thank you.
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